Case Study: Mattress.ie

  • Mattress.ie
  • Mattress.ie
  • Mattress.ie

Mattress.ie

Mattress.ie was founded in 2005 and is the largest on-line retailer of bedroom furniture in Ireland.

What We Did

After thoroughly researching the market we worked closely with Mattress.ie to develop a new brand identity. Next we implemented a user friendly, accessible eCommerce platform.

As on-line retail is so competitive, it was a core requirement that the product catalog was to be easy to manage. Content managers required the ability to easily and quickly add new products and release promotions regularly.

In order for the web site to be a success, it had to generate traffic – our search engine optimisation campaign has yielded page one results in Google SERPs for all of the main keywords and key phrases targeted by Mattress.ie. This combined with an ongoing PPC Google AdWords campaign and high conversion rates from the shopping cart has let to a successful outcome for us and our client.

Benefits & Results

  • Enhanced user experience has lead to an increase in sales and conversion rates
  • Easy to manage eCommerce platform has resulted in more products being added to the web site
  • Search engine optimization has led to more visitors

Awards

Mattress.ie has been shortlisted for the following awards:

ICT Award

2008 Eircom Golden Spider Award for Best e-business Web Site

Finalist
Mattress.ie was shortlisted for the Best e-business Website award.

ICT Award

2008 Irish Web Awards Best eCommerce / Services Web Site

Finalist
Mattress.ie was shortlisted for the award after Nuadesign successfully re-developed the web site and carried out an intensive search engine optimisation campaign.

ICT Award

2007 Net Visionary Awards 2007 Online Trader Award

Finalist
Mattress.ie was shortlisted in the Online Trader category.

Visit the web site: http://mattress.ie

 

Services Provided

  • eBusiness Strategy Consulting
  • Search Engine Optimisation
  • PPC Advertising
  • eCommerce Development
  • Web Design
  • Identity / Logo Design
  • Information Architecture

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Get In Touch

Nuadesign
Galway Technology Centre
Mervue Business Park
Galway, Ireland

  091 74 55 38   00353 91 74 55 38
  091 75 56 35
  info@nuadesign.com

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