Case Study: Mattress.ie
Mattress.ie
Mattress.ie was founded in 2005 and is the largest on-line retailer of bedroom furniture in Ireland.What We Did
After thoroughly researching the market we worked closely with Mattress.ie to develop a new brand identity. Next we implemented a user friendly, accessible eCommerce platform.
As on-line retail is so competitive, it was a core requirement that the product catalog was to be easy to manage. Content managers required the ability to easily and quickly add new products and release promotions regularly.
In order for the web site to be a success, it had to generate traffic – our search engine optimisation campaign has yielded page one results in Google SERPs for all of the main keywords and key phrases targeted by Mattress.ie. This combined with an ongoing PPC Google AdWords campaign and high conversion rates from the shopping cart has let to a successful outcome for us and our client.
Benefits & Results
- Enhanced user experience has lead to an increase in sales and conversion rates
- Easy to manage eCommerce platform has resulted in more products being added to the web site
- Search engine optimization has led to more visitors
Awards
Mattress.ie has been shortlisted for the following awards:
Visit the web site: http://mattress.ie

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