Key SEO Strategies For 2011

Written by Patrick Walsh Wednesday, 23 March 2011 10:09

Key SEO strategies for 2011 according to Matt Cutts of Google.

Summary:

Ensure SEO 'buy in' from MD, CEO, CTO etc. Make sure key stakeholders understand SEO and know why it is a good idea, understand the importance of search engines and how SEO effects the bottom line.

• Optimise site for speed:
  • Upgrade hosting
  • Minify JavaScript, CSS
  • Optimise images etc.
• Optimise on-page factors - CMS elements, content and internal linking.
• Optimise Social Media Marketing - get your messsage out to a wider audience using:
  • Facebook
  • Twitter
  • Digg
  • Reddit
  • Stumbleupon