eCommerce, eMarketing and Internet Strategy

Peru Childrens Charity Web Site Gets An Upgrade To Help Raise Funds

We are delighted to announce that we have been working with Peru Children's Charity to upgrade their online presence.

The Charity was set up by Michael Murphy, with his family and friends to support very poor families in Lima, Peru.

Visit the Peru Children's Charity web site.

Objectives for the web site upgrade were:

To make it easy for visitors to find information about the charity
• To enable people to get involved with the charity
• Generate funding via donations

We achieved these objectives by combining a new design with some Web 2.0 features and applications.

Following best practice for charity web sites, we clearly specified the mission statement and identified to sponsors how their generosity actually makes a difference in Peru.

We made it easy for supporters to get involved with the charity on social networks like Facebook and Twitter.

Visitors can sign up for monthly newsletters, make donations and even promote the charity on their own web sites or blogs by copying and pasting some simple pre-prepared HTML code.

As well as making donations, using the web site, sponsors can:

• Tell a friend about the charity
• Promote the charity on their site or blog
• Get involved in fund raising drives
• Volunteer
• Promote the charity on social networks

Visit the 'What You Can Do' page for more information.

Visitors can promote the charity on their own web site or blog

Design before the upgrade